Explain the role of the Fourteenth Amendment's due process clause Essay

Clarify the job of the Fourteenth Amendment's fair treatment condition in regards to admissions - Essay Example A house alludes to any structure that an individual’s utilizes as their living arrangement. It might on a drawn out premise, for example, a private home or on a momentary premise, for example, an inn. Different structures that are associated with a house, for example, a carport and a store additionally fall under this class in the Fourth Amendment however an open field that encompasses the house is out of this degree. Papers allude to an individual’s individual reports, for example, business records, journals, letters, and authentications. Then again, impacts allude to different things that are not people, houses, or papers. This may incorporate weapons, booty products, garments, and gear. Practically all things fall under the Fourth Amendment however what is basic is the assurance of whether their inquiry or seizure is sensible. In breaking down the job of the Fourth Amendment, it is basic to decide the police exercises that trigger the assurance of the Fourth Amendment. It is likewise basic to legitimize the explanations for the cops participating in these exercises. A hunt is alluded to as an action that is directed with the goal of seeing proof as utilized for criminal arraignment. When leading an inquiry, there ought to be concern whether the hunt is a result of an administration activity. There ought to likewise be concerns whether it abuses the sensible desire for a person’s right to security. The term seizure for the most part alludes to the keeping of authority of a property to be utilized as proof in a criminal methodology. It normally happens as a result of an inquiry. The Fourth Amendment centers around the sensibility of the pursuit and seizures. It decides whether the police were working alongside its prerequisites. As indicated by the Fourth Amendment, only one out of every odd activity of searching for proof is alluded to as an inquiry. An inquiry relies upon who is searching for the proof just as where it happens. In this way, a

Urinary system essays

Urinary framework articles The urinary framework expels squanders from the blood and structures it into pee. The pee delivered typically contains overabundance water, particles, urea and other poisonous substances. The pee made by the kidneys is traveled through the ureters and is put away in the bladder until it is discharged through the urethra. The nephron is the practical unit of the kidney. It comprises of a renal corpuscle, a proximal tubule, a circle of Henle, and a distal tubule. The renal corpuscle is comprised of Bowmans case and the glomerulus. The Bowmans container encompasses the glomerulus, which are vessels that are stuffed together to shape a ball-like structure. The Bowmans case comprises of podocytes, an epithelial cell, that appends to the external surface of the glomerular slim. The glomerular vessels and the podocytes structure the filtration film. The plummeting appendage is comprised of a meager mass of basic squamous epithelium. The remainder of the nephron comprises of straightforward cuboidal epithelium, alongside microvilli and numerous mitochondria. There are three procedures that are basic for pee creation which are filtration, reabsorption and emission. Filtration is the development of water and little particles through the filtration film of the renal corpuscle. The segment entering the nephron is known as the filtrate. The development of filtrate relies profoundly upon filtration pressure. The weight in the nephron is higher than in some other narrow. This is expected to the juxtaglomerular mechanical assembly which discharges renin. Renin causes the choking of smooth muscle around the slender delivering an expansion in pressure. The pulse is for the most part between 45-50 mmHg. Colloidal osmotic weight moves water back through the filtration film. It is around 28 mmHg. Hydrostatic weight additionally neutralizes the high weight coming in. It is the weight of liquid in an encased space and it is 10 mmHg. Along these lines the net filtration ... <!

Toni Morison Analysis | Feminist Postcolonial Approach

Toni Morison Analysis | Feminist Postcolonial Approach Despite the fact that Toni Morrison is known for her epic topics, clear exchange and lavishly point by point characters yet this article centers around her methodology towards women's activist post imperialism. From the start I will give a concise review of the term women's activist post expansionism and exhibit how women's activist talks and post imperialism shared numerous similitudes. Further this article inspects the development of radicalized and gendered personalities in Morrisons anecdotal work. I will likewise investigate how these characters are built and made in fiction by utilizing a women's activist postcolonial approach. Morrisons message by tending to chronicled issues basically and in this manner endeavoring to recuperate authentic injuries; it might likewise look to transform it. She centers around the harm that the dark ladies characters endure the development of womanliness in a radicalized society. I will broadly concentrate on Morrisons tale Jazz, Beloved, and The Bluest Eyes and expound how by utilizing diverse story strategies, for example, characters, plot, setting and symbolism to reflect the abominations done to the Afro American ladies. Watchwords: Post imperialism, woman's rights, bondage, African American ladies, Harlem renaissance, Beloved. Nobel Prize laureate, Toni Morrison is viewed as one of the most well known and most significant creators of the twentieth Century. A lot of her scholarly work has effectively tested the generalizations that have been forced on African American ladies from the beginning of time. The characters in her books are wonderfully depicted so as to permit the peruser to investigate their excursions and the manner by which they are introduced. The declaration of the dark female voice is normal for Toni Morrisons books. Morrison, through her dark female characters depicts the aggregate understanding of dark ladies in America which are molded by the past experience of bondage and by the male centric industrialist American culture. Man controlled society in America goes back to the frontier time frame when male power and female accommodation was fundamental to the means economy and to the social set-up. This general public underestimated lady and gave them small and circuitous access to control i n the network. Before going into the profound examination of Morison works from the women's activist postcolonial point of view we should think about how both woman's rights and postcolonial interlinked. Women's activist talk and post-pioneer hypothesis shares numerous similitudes. Right off the bat, the two talks are political and fret about the battle against abuse and bad form. In addition, both reject the built up man centric framework, which is commanded by the domineering white male, and furthermore preclude the alleged incomparability from claiming manly force and authority. There are a critical number of scholarly messages that are composed from both a women's activist and post-frontier viewpoint. Women's liberation, in its different structures, is a famous and amazing vantage point for postcolonial thought, and every one of these writings presents various ways that colonization-and the outcomes which last well into postcolonial times. These writings frequently share sees on the uniqueness and difference of the subject, just as conceding to shared systems of obstruction against oppressive outer powers. These writings manage the twofold colonization of ladies by both their male partners and the prevailing provincial forces .Specially, it turns out to be evident that the female body turns into a thing of ware, a thing to be possessed, controlled, or mishandled for sexual delight by people with great influence. At last, as one move both with and through women's activist viewpoints, it uncovers that colonization works by making an arrangement of interlocking persecutions, for example, race, sex, sexuality, class, and so forth. The works of Toni Morrison are related to in the past colonized people groups and molded this trap of interlocking persecution in her own specific manner. She composed with postcolonial point of view and we discover the follows, for example, mysterious authenticity, abuse of ladies, scan for home and self-character, vagrancy, rootlessness, language, sexual orientation generalization, classism, racial contrasts and so forth all through her composition. à ¢Ã¢â€š ¬Ã¢ ¦ Who in books described by visionary power and beautiful import, offers life to a fundamental part of American reality this announcement by the Swedish foundation is a fitting portrayal of Nobel Prize laureate Toni Morrison. Her epic Jazz which was first distributed in 1992 is set in Harlem of the 1920. It restores a fundamental part of African American history_ the Harlem renaissance. Harlem Renaissance was a scholarly development that was huge to the liberation of African American toward the start of twentieth century. Setting her novel at the background of this development, she recovers a dark authentic past and has offered life to it. Morrisons Jazz thinks back upon the Harlem Renaissance from a late twentieth century point of view and spins around the narratives of African American characters Violet, Joe and Dorcas. In Jazz, Toni Morrison needs to make a novel that investigates the embodiment of jazz. In first experience with Jazz, Morrison composes, I needed the work to be an indication of the musics mind, arousing quality, political agitation; its history, its range and its advancement. Because of this Morrisons epic mirrors the development of Jazz music as well as catches the spirit of the jazz development. Morrison shape the settings, plot lines, characters, and structure of her novel to reproduce the rich history, progressive soul, and dynamic style of jazz. Morrison utilizes the settings in Jazz to mirror the historical backdrop of the jazz development. It additionally addresses its impact on the Harlem Renaissance. Likewise, Morrison utilizes flashbacks to addresses importance settings related with the Great Migration. In addition, she utilizes the settings in the novel to mirror the association among jazz and African American culture and history. Morrison tends to the soul of insurgency that was epitomized in both the jazz development and Harlem life. Morrison structures the plot lines, accounts, and characters of Jazz to mirror the components of melodic turmoil, just as to mirror the vicious and revolutionary soul of the jazz second and life in Harlem during the Renaissance. The clamorous and vicious part of the lives of African American lady living in Harlem during the Renaissance is reflected in the activities of Violet. The rebellion in Jazz is indicated when we are stood up to with the ghastly activity of Violet assaulting the cadaver of her spouses sweetheart. Further we discover that Joe Trace is the young ladies killer and are brought further into the disorderly, fierce universe of Harlem. The activities of both Joe and Violet Trace result from their failure to acknowledge the changing perspectives with respect to sexual orientation. Similarly, Joe Trace delineates the possessiveness of African American guys and the refusal to acknowledge the new perspectives to sexual orientation power. Joe executes Dorcas on the grounds that she endeavors to leave him. Joe is really attached to old perspectives on sexuality. He connects sex with ownership. When Dorcas rejects him and looks for sexual satisfaction in another, Joe Trace stands in opposition to her utilization of sex power. The abusive behavior at home that spread through Harlem during this period came about because of the brutal dismissal of cha nging sexual and sex standards. Likewise, it mirrored the turbulent and revolutionary soul of the jazz age time when both brutality and arousing quality were at the front line of the melodic, scholarly, and social existences of African American life. The significance of sexual articulation can't be denied while examining the Harlem Renaissance and Jazz Age. Sexual articulation turned into a milestone of jazz music, move, and culture. Morrison calls attention to the arousing quality of jazz music through the exotic connection between Joe Trace and Dorcas. The connection among Joe and Dorcas is enthusiastic sort of affection. Their relationship rotates around mystery sexual experiences and enthusiastic feelings. At the point when Morrison composes fun loving fingers analyze and stroke, we picture sweethearts touching one another and jazz artists playing their instruments. Morrison utilizes exotic characters, plot lines, and language to reflect the arousing quality of jazz and the strength of sexual articulation related with the Jazz Age. In Jazz, Morrison mirrors the structure of jazz through her pioneer piece. Morrison mirrors jazz organization in her production of the novel. She utilizes various voices, organized plot lines, separated segments, strong and poetical language, and exotic plot lines and symbolism to expound her thoughts regarding that age and the circumstance winning in Harlem around then. Through her utilization of different components of present day fiction styles and structures, Morrison enlivens the strength, exotic nature, strain, and history of jazz. In Jazz, Morrison tends to the significance of African American culture and melodic structures on the thoughts of the Jazz Age through her characters, settings, plot lines, and innovator structure, so as to reflect the jazz history, soul, and structure of African America workmanship and thought. Toni Morrisons Beloved, offers noteworthy understanding into power relations through her female heroes. The most basic kind of pioneer abuse experienced by the ladies of Beloved is physical that is worried about controlling and taking advantage of the bodies it subjects. Sethe and her family have the immediate experience of being claimed by white slave holders. Ladies in this novel frequently endure savage and controlling sexual maltreatment that is either not present or in significantly less radical structures for the colonized men. In Beloved, an especially upsetting type of this abuse happens when Schoolteacher and his young men limit and disregard Sethe. Morrisons tale, in any case, shows the female body abused, yet in addition battle for singularity and self-proprietorship. Denver, when pondering her family considers the circumstance a slaves body is in both tangibly and under frontier philosophy: Grandma Baby said individuals lo

Week 4 Discussion Questions #3 and #4 Personal Statement

Week 4 Discussion Questions #3 and #4 - Personal Statement Example Greater biodiversity could similarly cause the number of inhabitants in the species in the biological system to rise quickly. All things considered, they may exceed the essential makers making it hard for the biological system to continue them. As an individual, I feel influenced in any case. At the point when the quantity of species is low to such an extent that they get to annihilation, the group of people yet to come won't have the chance to encounter the feel of the earth. This influences me on a very basic level as a tree hugger. Eradication is the circumstance whereby a specific animal varieties escapes presence in a biological system. One of the significant reasons for the current day eradication is human infringement into the environment. This gets evident as the human populace expands (McKinney, Schoch, and Yonavjak, 2007). As the human populace expanded at uncommon rates, individuals began annihilating homes of natural life in this way making a few animal groups jeopardized. They similarly chased the natural life for food subsequently realizing the annihilation. To forestall the approaching termination, rigid guidelines securing the species in each biological system should have been guaranteed. Once more, people were to be edified on the significance of a feasible biological systems as well as ills related with the approaching

Investment Banks and Commercial Banks Are Analogous to Oil and Water: They Just Do Not Mix :: History Argumentative Persuasive Essays

Speculation Banks and Commercial Banks Are Analogous to Oil and Water: They Just Do Not Mix Because of in excess of 9,000 banks coming up short during the Great Depression long periods of 1930-1933, bank guideline was significantly fixed in the United States. The governing body felt the deceptive activities from the combination of business and speculation banking helped in these disappointments for three fundamental reasons: banks put their own benefits in unsafe protections, unsound credits were made to support the cost of protections of organizations whom the bank had put resources into, and the business banks premiums in the cost of protections enticed bank chiefs to compel clients to buy hazardous protections that the bank was attempting to sell. Therefore, President Roosevelt felt that the best solution for the circumstance was to pass the Banking Act of 1933, which set up two new arrangements to money related guideline: store protection and the detachment of business and venture banking exercises. Segments 16, 20, 21, and 32 of the demonstration are alluded to as the Glass-Steagall Act. These areas preclude store taking establishments from taking part in the giving, guaranteeing, selling, or circulating of protections. Since the arrangements of the Glass-Steagall Act didn't matter to outside banks working in the United States, they could take part in protection and protections exercises. This put the American banks off guard. Because of the weight on the governing body and the consistent talks of toppling the demonstration, it was at long last revoked. On November 12, 1999, President Clinton marked the Gramm-Leach-Bliley Financial Services Modernization Act, which canceled the Glass-Steagall Act. This permitted protections firms and insurance agencies to buy banks and business banks to guarantee protection and protections. From this cancelation, the money related administrations industry has experienced a uniting period of business banks and speculation banks getting one. Be that as it may, this has not constantly demonstrated advantageous for these organizations. My theory is that the way of life conflict coming from the diverse hazard resistance levels between speculation banks and business banks is the primary motivation behind why such mergers and acquisitions have not brought about the normal collaborations the monetary markets were foreseeing. Speculation banks, ordinarily, have higher hazard resilience levels than do business banks. The chief explanation behind this is speculation banks are not monetary go-betweens as in they take stores and loan them out.

IvyWise Class of 2017 Where Are They Going

Here’s Where Students Will Be Attending College This Fall It was a great admissions season for the class of 2017, with 91% of our students gaining admission to one or more of their top choice colleges. students received over 400 acceptances to over 140 different colleges, but where are they enrolling? This year, students secured offers of admission to all eight Ivy League colleges, as well as Stanford University, MIT, UCLA, and the University of Chicago, just to name a few. Many of these highly selective colleges and universities reported record-low admission rates for the class of 2021. Gaining admission to one or more of students’ top-choice colleges is just the beginning. Students still need to decide where to enroll for the fall, and that can be a difficult decision if students are weighing multiple offers of admission. At we encourage students to apply to institutions that are the best fit for their needs and goals, and to reevaluate those priorities when it comes time to decide where to enroll for the fall. The advising process doesn’t stop once admission decisions are in – we guide students through the process of selecting where to enroll, too. Here’s where’s class of 2017 will be attending this fall: Boston University Brown University California Institute of Technology Carleton College Carnegie Mellon University Case Western Reserve University Claremont McKenna College Colgate University Columbia University Cornell University Dartmouth College Duke University Emory University Franklin Marshall College George Washington University Georgetown University Hamilton College Harvard University Ithaca College Johns Hopkins University King's College London Massachusetts Institute of Technology (MIT) New York University Northeastern University Northwestern University Parsons The New School for Design Pomona College Princeton University Quinnipiac University Rice University Saint Lawrence University Stanford University Swarthmore College Trinity College Tufts University University of California – Berkeley University of California - Davis University of California – Los Angeles University of Chicago University of Connecticut University of Georgia University of Massachusetts Amherst University of Notre Dame University of Pennsylvania University of Southern California University of St. Andrews University of Washington Vanderbilt University Villanova University Wake Forest University Washington University in St. Louis Wesleyan University Williams College Yale University As our stats show, students continue to secure admission to some of the country’s top colleges and universities – even as their overall admission rates continue to fall. Average Acceptace Rates 2013-17 We’re so proud of our students, and we can’t wait to see the impact they make at their colleges this fall and for years to come. Below is a photo of one of our pro bono students from the class of 2017, Vienna, who will be attending Pomona College this fall. Learn more about Vienna and her work with here. Congratulations to the class of 2017! Want to learn more about how can help you reach your college admissions goals? Contact us today for more information on our college counseling services. "Mentorage" at Builds Skills That Extend Beyond Applying to College from on Vimeo.

Sensitive Information on Essay Writing Topics in English with Answers Pdf Only the Experts Know Exist

Sensitive Information on Essay Writing Topics in English with Answers Pdf Only the Experts Know Exist This conversation starter is a great opportunity to understand how to pronounce the typical names of unique creatures and practice utilizing descriptive adjectives. ESL can be a true drag occasionally. With time, with a great deal of practice of oral communication, students will gradually recognize grammar and sentence structure patterns independently. Foreign languages ought to be compulsory in the most important school. Even in case you have to compose a paper about a sure debate topic. Don't neglect to explain the value of the topic covered and the interest it may arouse in the potential readers. There's no ideal solution about how to compose an effective essay. A well-structured essay has a very good introduction, body paragraphs that are simple to follow and connect together, and a great conclusion. This way is so effective that a few of the ideal IELTS schools are b eginning to adopt this approach. It allows you to practice both the skills and learn about these crucial topics. Specifically, reading skills utilizing the web can be made better via the use of scaffolding. Explore the benefits and disadvantages 55. Learn what topics interest your students and make them find out more about the topic before the lesson. Even supposing it is not about romantic love and heartbreak, students may discuss familial love with their parents and kids, together with love between friends. The trick is to appeal to the student's interests and keep up a continuous dialogue. For instance, you could inspect the association between computer-assisted language learning and success among two study groups, like boys and girls. Additionally, there are daily practice activities on our FB page. There's no need to inform you hobbies can be particularly varied and exciting. Share it with friends and family!! Other people feel strongly the other wayvery few people tod ay are completely neutral on this subject. Encouraging English speaking learners to talk in an English class is extremely important. While segregated, sheltered instruction may be required to remediate certain skills and extend direct instruction in the rules of English, it shouldn't come to be the main type of instruction. English is some much simpler to learn as a kid. Then, by the 1600's, English had returned as the principal language spoken by the majority of the nation's inhabitants. In order to come up with own style it's possible to utilize English essay samples which you may discover online. Many popular books are translated into an assortment of languages and kids will be excited to chat about their preferred characters in English. If somebody is weak in this region, he might not understand what is and isn't good English. The subject of your essay is crucial. Once more, you pretend as if you don't have an essay you must get done to pass the class. After the essay itself should consist of 3 parts, it's desirable to produce an outline for every one of them. Though the essay questions change, the topic of the essays often stays the same. Essay writing can be rather a challenge. Our sample essay has an easy but fantastic introduction in which it demonstrates that the examinee has knowledge of the subject and clearly states the writer's position to establish the remainder of the essay. Such sample essays can be quite helpful, as they can give a complete picture of what a wonderful essay is. Essay writing examples in doc format like the ones given may help direct you in writing a fantastic composition. The Honest to Goodness Truth on Essay Writing Topics in English with Answers Pdf Communication has changed significantly in the past ten years. Research on the topic matter if you discover that it's necessary. People today love speaking about money. They attend college or university for many different reasons (for example, new experiences, career preparation, or to increase knowledge). Top Essay Writing Topics in English with Answers Pdf Choices Regardless of this truth, literature and textbooks continue to get printed in Cornish and it is still taught in some specific schools as a way to revive it like a minority tongue. Most people in most countries do a great quantity of cooking. Some developing countries invite large multinational businesses to open offices and factories as a way to assist their economy. In underdeveloped nations. If you're reading an English newspaper, start looking for articles on the usual topics and highlight any great vocabulary. When you have gathered ideas on the subject, you should properly set your thoughts into words. If you're genuinely interested in a topic then it is a lot simpler to study and you're not as likely to stop. Essay's essential element is the topic, that's the subject you're going to describe. A broad range of choices are sometimes a true problem and you are going to have to spend a whole lot of time choosing the topic rather than working on your presentation. Also, keeping your outline around throughout the entire process will help y ou stay organized and assist you in making sure that you don't forget anything. In this manner, the student is ready to center on the job at hand, rather than being preoccupied with attempting to understand the directions. Return to find another time and pay attention.

Looking at the “Fireflies in the Garden” by Robert Frost

Robert Frost’s exaggeration in â€Å"The Fireflies in the Garden† is used to emphasize the illumination that the fireflies brought to the garden at night, which just like the stars has brought to the skies. They are not visible to us by day, but at night these small, silent creatures come out one-by-one lighting up the spring night with thousands of tiny lights. Like stars, these little bugs imitate and to an imagination almost seem as they are truly the heavens. Waking up from this place of awe, the fireflies are only bugs and the stars are stars. In â€Å"Fireflies in the Garden,† Frost uses imagery to convey that things are static and do not change according to our imagination. The fireflies are like children-young, happy, full of light. â€Å"[A] star-like start† (Frost ln.5). To imagine the fireflies like stars seems to be a childish fantasy to a grown person. However, to a child it’s everything in the world to him that the â€Å"(fireflies are) real stars to fill the upper skies†- that he can reach and pick out a star from the sky (Frost L.n. 1) â€Å"Children are emotional. And memory has its heyday in them, so that it seems as if they are in just the state which makes fantasies natural. It only shows what power he has is not under any rigid control. He moves as a child, imagines as a child, and has a certain kind of freedom only because he has not won another and higher kind of liberty† (Morgan 58). Children have no biases when it comes to love. Children do not love with expectation

Writing a History Book Review

There are several acceptable ways to write a book review, but if your teacher doesn’t provide you with specific instructions, you might feel a little lost when it comes to formatting your paper. There is a format used by many teachers and college professors when it comes to reviewing history texts. It isn’t found in any style guide, but it does contain aspects of the Turabian style of writing. Although it might seem a little strange to you, many history teachers like to see a full citation for the book you’re reviewing (Turabian style) at the head of the paper, right below the title. While it might seem odd to start with a citation, this format mirrors the appearance of book reviews that are published in scholarly journals. Below the title and citation, write the body of the book review in essay form without subtitles. As you write your book review, remember that your goal is to analyze the text by discussing the strengths and weaknesses—as opposed to summarizing the content. You should also note that it’s best to be as balanced as possible in your analysis. Include both strengths and weaknesses. On the other hand, if you think the book was either dreadfully written or ingenious, you should say so! Other Important Elements to Include in Your Analysis Date/range of the book. Define the time period that the book covers. Explain if the book progresses chronologically or if it addresses events by topic. If the book addresses one particular subject, explain how that event fits into a broader time scale (like the Reconstruction era).Point of view. Can you glean from the text if the author has a strong opinion about an event? Is the author objective, or does he express a liberal or conservative viewpoint?Sources. Does the author use secondary sources or primary sources, or both? Review the bibliography of the text to see if there is a pattern or any interesting observation about the sources the writer uses. Are the sources all new or all old? That fact could provide interesting insight into the validity of a thesis.Organization. Discuss whether the book makes sense the way it is written or if it could have been better organized. Authors put a lot of time into organizing a book and sometimes they just don’t get it right!Author inf ormation. What do you know about the author? What other books has he/she written? Does the author teach at a university? What training or experience has contributed to the author’s command of the topic? The last paragraph of your review should contain a summary of your review and a clear statement that conveys your overall opinion. It is common to make a statement such as: This book delivered on its promise because...This book was a disappointment because...This book contributed significantly to the argument that...The book [title] provides the reader with deep insight into... The book review is an opportunity to give your true opinion about a book. Just remember to back up a strong statement like those above with evidence from the text.

Attachment Theory The Joint Work Of John Bowlby And Mary...

Hector Saenz Mr. Nowakowski Psyc-2301 October 30 2016 Attachment Theory The Attachment theory is the joint work of John Bowlby and Mary Ainsworth. Worries the significance of Attachment as to self-improvement. In particular, it makes the claim that the capacity for a person to shape an enthusiastic and physical connection to someone else gives a feeling of solidness and security important to go out on a limb, fan out, and develop and create as a personality. Actually, Attachment theory is an expansive thought with numerous expressions, and the best comprehension of it can be had by taking a look at a few of those expressions turn. Strong attachment between mother and child is shown through physical contact and while holding the child, they face each other. Adolescents Form Attachments with Peers as a child reaches adolescence, they tend to depart away from the attachment relationships with any parental type figure. Attachment bonds between parents and adolescents are Treated by many adolescents more like ties that restrain than like ties that anchor and secure, and a key task of adolescence is to develop autonomy so as no long er to need to rely on parents support when making one s way through the world . A way of seeking independence from the parents is to rely more on peers as attachment figures. Eventually, adolescents will form long-term relationships with their peers that may be of the romantic kind, which may become full attachment relationships. TheseShow MoreRelatedThe Attachment Theory Is The Joint Work Of John Bowlby And Mary Ainsworth Essay1141 Words   |  5 PagesThe Attachment theory is the joint work of John Bowlby and Mary Ainsworth. Worries the significance of Attachment as to self-improvement. In particular, it makes the claim that the capacity for a person to shape an enthusiastic and physical connection to someone else gives a feeling of solidness and security important to go out on a limb, fan out, and develop and create as a personality. Actually, Attachment theory is an expansive thought with numerous expressions, and the best comprehensionRead More The Attachment Theory Essays1797 Words   |  8 PagesThe Attachment theory is a psychological, ethological and evolutionary theory that gives a descriptive and explanatory framework of understanding interpersonal relationship between human beings. Presented by John Bowlby, the important tenet of this theory is that an infant needs to develop a relationship with at least one primary caregiver for social and emotional development to progress generally. The idea of attachment theory is that infants become attached to adults who are sensitive and responsiveRead MoreEssay on Basic Concepts in Attachment Theory2804 Words   |  12 PagesBasic Concepts in Attachment Theory Attachment theory is the joint work of John Bowlby and Mary Ainsworth (Ainsworth Bowlby, 1991 ). Drawing on concepts from ethology, cybernetics, information processing, developmental psychology, and psychoanalysts, John Bowlby formulated the basic tenets of the theory. He thereby revolutionized our thinking about a child’s tie to the mother and its disruption through separation, deprivation, and bereavement. Mary Ainsworth’s innovative methodology not onlyRead MoreAttachment Theory and Partnership Model797 Words   |  4 PagesDescribe how partnerships with carers are developed and sustained in own work setting A partnership model work around a theory of collaboration, understanding and and communication. It’s a way that helps to recognise how the best outcomes can happen for children when care, development and learning provision/a setting , a cooperatively together. A partnership model looks like this: Identifying needs via a partnership /mullet agency document can happen though the pre CAF assessment check listRead MoreAnalysis Of The Book Snowman 1519 Words   |  7 Pagesconstant fear of abandonment. I think the most useful way to explore this is the psychology of attachment theory. Attachment theory is the joint work of John Bowlby and Mary Ainsworth in 1991. Attachment theory postulates that the way humans conduct all relationships is based on the template we learn from our first important attachment; our mothers (or lead caregiver). Best case scenario of attachment is one in which a mother is emotionally available, aware of her child, and balances affectionateRead MoreThe And Tears : Grieving A Lost Childhood2442 Words   |  10 Pagesdoes one grieve the insidious and all-encompassing emotional and physical distortions of a childhood lost to prolonged sexual abuse and physical trauma? Truthfully, I don’t have a simple answer but a brief examination of grief, trauma and attachment theories may help explain much of what has transpired in my life to date. This essay documents the quest for understanding and resolution that has been an amalgam of psychological, psychosocial, emotional, and creative pursuits, complete with Read MoreThe Attachment Theory : Room And The Young Boy2045 Words   |  9 PagesIn this Developmental Analysis I will be referring to the Attachment Theory, which is the product of the joint work from John Bowlby and Mary Ainsworth in 1991. The Attachment Theory draws on concepts from ethology, cybernetics, information processing, developmental psychology, and psychoanalysts. (Bretherton, 2007) Bowlby revolutionized our thinking about a child’s tie to the mother and its disruption through separation, deprivation, and bereavement. During this analysis I will explore how the novelRead MoreExternal and Personal Factors Affecting Development - Lo2 - 3.3 Level 3 Diploma3370 Words   |  14 Pagesterm memory, poor attention span, poor coordination and failure to thrive. Each child with Foetal Alcohol Syndrome is different and I would need to be patient and sensitive in my approach to care, I would need to attend relevant training and also work closely with health care professionals, Social workers and teachers. I would also need to be very aware of the difference between chronological age and mental age when choosing activities and organizing routines and boundaries. Premature BirthRead MoreIntro to Psychology: Chapter Notes 1- 54753 Words   |  20 Pages2012 Chapter 1- What is psychology? [pp. 1-23] LO1: Psychology as a Science (p. 4) * Psychology is the scientific study of behavior and mental processes. * Seeks to describe, explain, predict, and control behavior and mental processes. * Theory * propose reason for relationships * derive explanations * make predictions LO2: What psychologists do (p. 5-6) * Research * pure Research * Applied Research * Practice * Teaching * Fields of Psychology Read Moredone Unit 064 Context and Principles fo4917 Words   |  20 Pageschild-initiated and adult-directed activities; * Education programme is to be delivered holistically although divided into areas of learning; * Importance of assessing children’s individual needs. As another difference in between the statutory nature of work with children under 3 years, only England has a statutory education framework for these children, while the other nations have only good practice and recommendations for under-threes. In the new EYFS â€Å"seven areas of learning and development replace

The Hall Of Washington Elementary Essay - 1042 Words

One August morning many few years ago, I was walking the halls of Washington elementary excited to be in fourth grade. Because that meant I could do the fun run fundraiser, where you run for thirty minutes around a track. The only main thing that stood in my way was the upper class the fifth grade. Although the record was twenty-six laps around the track, that didn t scare me to go after that record. It’s basically the one thing I have waited for since I was in first grade. It’s what made school fun for me. I wasn’t really smart at school because I never try. The only thing I love to do was to play sports all through elementary as well middle school. I grew up in a house with strong morals to do my best in school. But that didn t matter to me. Running for me was to escape the world that meant to me that nothing matter. No one can say anything to you or yell at you. when you re failing classes or why haven t you done your homework. That s how I fell in love with r unning. The day finally came when it was May the fun run fundraiser. It was hot mix with windy, I could still picture it in my head. I didn t want to run at all, but I couldn’t back out. We were raising money for new computers, and we sure needed it. There was only twenty-five of us running that day. I sure didn t know if I was going to make it to the end. The gun goes off, and dust storms up as we started running. Many of the fourth graders start dropping like flies after the second lap as we go.Show MoreRelatedFrancis Sumner s Father Of Black Psychology Essay1572 Words   |  7 Pagesthat he was colored† (â€Å"Francis Cecil Sumner†). As a child Sumner attended elementary school and three different States Plainfield, New Jersey; Washington, D.C.; and Norfolk, Virginia. Sumner’s father was unappeased with the caliber of prep school offered to African youth in the restricted schools available to coloreds (Francis Sumner, Max Meenes). Sumner’s father who was self-educated decided to home-school his son from elementary up to junior high. Sumner’s father was active in his early education,Read MoreGeorge Washington765 Words   |  4 PagesThe Founder of a New Nation There are few figures as large in American history as George Washington. His powerful leadership, determination, and endless patriotism was essential for winning the Revolutionary War, the creation of the United States Constitution, and the establishment of a new government. There are three defining events that happened to George during his life in colonial America. His proper childhood upbringing, his military leadership in the revolutionary war, and his electionRead MoreEdward Cecil Sumner : Father Of Black Psychology1241 Words   |  5 Pagesthat he was colored† (â€Å"Francis Cecil Sumner†). As a child Sumner attended elementary school and three different States Plainfield, New Jersey; Washington, D.C.; and Norfolk, Virginia. Sumner’s father was unappeased with the caliber of prep school offered to African youth in the restricted schools available to coloreds (Francis Sumner, Max Meenes). Sumner’s father who was self-educated decided to home-schoo l his son from elementary up to junior high. Sumner’s father was active in his early education,Read MoreCharacteristics Of Effective Leadership Behavior Of Secondary School Principals Essay1540 Words   |  7 Pagesand their Principals’, International Journal of Educational Management, Vol.9(5), Pp.31-39. Drake, T.L. and Roe, W.H. (1986) ‘The Principal ship’, Macmillan, NewYork. Drake, T.L. and Roe, W.H. (1999) ‘The Principalship’, (5th edition), Prentice-Hall, Merrill, New Jersey. Dreyer, J. (2000) ‘Curriculum 2005’, Tutorial letter 301/2000 for EDUFAC-N. Pretoria: UNISA. Drucker, P.F. (1988) ‘The effective executive’, Williams Heinemann Ltd., London. Dude, D.D. (2012) ‘Organizational commitmentRead More Joe Dimaggio Essay1152 Words   |  5 PagesBoth of his older brothers played semi-pro baseball for over one hundred dollars a month. He joined the San Francisco Seals and played for them. Joe DiMaggio grew up in San Francisco and went to school there. He was not bad at school through his elementary year but when he got to high school he didn’t fit in. He was a poor son of a fisherman and his schoolmates were higher classed. He dropped out of high school in 10th grade. He worked as a truck loader, and he crated oranges and worked at a factoriesRead More Joseph Henry Essays922 Words   |  4 Pagesof sunspots and continued his own work on magnets, building Princeton an even larger magnet that would lift 3,500 pounds. He also arranged two long wires, one in the front of Nassau Hall and one behind so that he was able to send a signal by induction through the building. Another wire from is lab in Philosophical Hall to h is home on the campus was used to send signals to his wife. This signal used a remote electromagnet to close a switch for a stronger local circuit. S.F.B Morse used a similar arrangementRead More Patrick Henry Essay525 Words   |  3 Pagesorator of his time, his speeches such as quot;Give Me Liberty or Give Me Deathquot; struck a cord in the American spirit of those who opposed oppression and tyranny. Henry was born on May 29th, 1736 in Studley, Virginia. His schooling was basic; elementary school, then trained in the classics by his father. His father, John Henry was an well-educated Scotsman who was a surveyor, colonel, and justice of the local county court. Still young, Patrick Henry first took up storekeeping in which he failedRead MoreEssay Case Study: Early American Education826 Words   |  4 Pagesyou to a saving knowledge of God in His son, Jesus Christ. Princeton Started by Presbyterians to train ministers of the Gospel. Princeton founded some of the first schools for women and African Americans Students attended worship in college halls morning and evening. Early Educational Laws 1642 Old Deluder Satan Act Thin slices of wood books were made out of. Required public schools in each community. It begins one chief project of that old deluder. 1787 Northwest Ordinance Read MoreEssay on Defining Social Studies 981 Words   |  4 PagesNational Council for the Social Studies (NCSS). Even though â€Å"the ‘official’ definition is somewhat misleading because authorities in the field have long debated the dimensions of an appropriate definition of social studies† (Pearson Allyn Bacon Prentice Hall, 2013). The NCSS defines social studies as the â€Å"study of political, economic, cultural, and environmental aspects of societies† (NCSS, 1988). There may never be a definition of social studies that is accepted unanimously, but this one seems to be accurateRead MoreEssay about The Family and Medical Leave Act of 1993 (FMLA) 865 Words   |  4 PagesAccording to the U. S. Department of Labor, FMLA is designed to help employees balance their work and family responsibilities and it seeks to promote equal employment opportunity for men and women. FMLA applies to all public agencies, public and private eleme ntary and secondary schools, and all companies with 50 or more employees (U. S. Department of Labor, 2010). Employee and Employer Rights and Responsibilities In my organization, FMLA entitles an employee up to 12 weeks of leave without pay during

Modernist Art In Europe Essay Example For Students

Modernist Art In Europe Essay Herbert Herberts thesis of his essay is to investigate the arrival of the machine and modern art and its complexities. During WWI, modernist painting and sculpture paid major attention to machinery, science and industry. Modern art during that time has become a central factor in our culture due to its dominance in public art, museums, media and literature. Herbert brings in background information and stated the avant-garde of Pisarro, van Gogh, Monet, Renoir, etc. The industrial revolution had a stronger grip on society during the 19th century, and during this time, modern art was associated with primitive nature. During the rise of industrial art their was a rise of landscapes and paintings of rural everyday life. Also, the new technique and style which became the handcraft to modern art was so avant-garde from the academic art. Modern art was involved with cubism, futurism and vorticism. He explains that all of these arts consisted of the importance of handcraft, creativity, individuality, and original expression. Herbert keeps bringing in the fact the machine was the leading sign of modernity. There was no more of a gap between handwork and the machine. Also, that the machine became so important in modern art because it was now a part of daily urban life, due to subways, telephones, automobiles, sewing machines, bicycles, televisions, cinema, and more advanced photographic and advertising developments. Herbert states that although the machine became a large factor in art that it was not incorporated in the work of all modernists, such as Picasso and Braque. The author then describes the modern art in epic cubism, and how it focused on geometric architecture and structures of mechanical parts with organic rhythm of daily life. And how Italian futurism dealt with modern city life, but with more immediacy, more implied movement. It was similar to cubist but with more calculations. The cubo-futurists in Russia combined machinery with modernity but did not require the latest industrial form. The Russian Revolution of 1917 led to the adoption of the abstract language. Artists were now considered constructor-inventor because they gave engineering a new creative form. But in France there was no equivalence to Bauhaus or the Constructivists schooling. The new artistic energies came from the vanguard. Its government did not want radical change. There was the vanguard embrace of modern industry with aesthetic clarity which is related to French culture. Herbert concludes that in modern art there was a very close relationship between art and industry which considering history was avant-garde for its time. I felt that this essay was very clear and to the point. I found it easy to read and somewhat enjoyable. Although I wasnt too sure of Herberts main thesis I found his essay interesting.

Effect of Technology on the Education of the Young Children

Question: Discuss the effect of technology on the education of the young children? Answer: Technology plays an important role in our life. In case of child education, this field has a great importance. In future in the field of child education technology may play a significant role. Even now the technology acquires a great part of our daily schedule. Day by day technology become easier to handle, and the early childhood software become evolved. This in turn enhances the child usage of technology. It is the childhood educator's responsibility to critically examine the effect of the technology on the child (Abramovich Connell, 2014). Television has a great role in the child education. The evolution procedure comes in the way of television, video, and then the computer. This has a significant effect on the children's life. Today's children are growing up in this changing digital world and can cope up with this. We can found the presence of technology in our home, office, school, and also in a community nowadays. Today's children are continuously facing with this kind of tech nologies. Teachers are using this kind of technologies in the education of the children. These technologies in turn change our behavior towards life. A new term evolves; that is digital literacy, which shapes the development as well as the education system and procedure for the young children. Medias and technology are the tools that are effective if are used in a right way (Afolabi, 2013). A childhood educator should see if the technology is being used in an appropriate way. The childhood educators can maintain the interaction with the parents about the child education through online. Reference list Abramovich, S., Connell, M. (2014). Using Technology in Elementary Mathematics Teacher Education: A Sociocultural Perspective.ISRN Education,2014, 1-9. doi:10.1155/2014/345146 Afolabi, F. (2013). Catch Them Young in Basic Science and Technology Education through Child-to-Child Approach.Journal Of Educational And Social Research. doi:10.5901/jesr.2013.v3n7p38

How to Write a Sample of Rhetorical Analysis Essay

How to Write a Sample of Rhetorical Analysis EssayThe sample of rhetorical analysis essay is the form that most writing students use for this type of instruction in school. It is essentially a description of a case study, an important study on an exceptional event or person in the readers' life. This helps illustrate some of the primary principles of argumentation and support the statements they are making.To help you in writing the essay, you must take a good example from the person who is in need of it. The essay must be appealing to the reader. It should appeal to the emotions of the reader. It should be fun to read and be more personal than a textbook.Once you have found the right one for you, then comes the next part of the process. Make sure the sample you use in your own examples is the same one the person needs to have. There is no point in giving one person something different from another.In the writer's stage, one should go over each case study and make notes about what th e person needs to understand about it. Then they can use the essay as a guide to further enrich their own study.Next comes the outline stage. The outline provides a structure to the essay. It makes the passage seem more organized, without sounding like a summary. Most importantly, it adds a sense of order to the essay.There is a sequence to the key critical sentences in the essay. It can be anything from the first sentence to the last sentence of the paragraph. At the end of the essay, it can be any sequence of key sentences that add to the conclusion.Finally, the essay must answer the question 'What are the important points?' By this, we mean it must lead the reader to a specific conclusion. The answers are to be certain and related to the thesis statement that is at the heart of the argument.The outline will also provide a rich and interesting discussion between the thesis and conclusion. All the elements of a persuasive essay are in the outline. Without it, you are only halfway t here.

PricewaterhouseCoopers

Introduction Stakeholders take pride in working with or for PWC because it an internationally recognized firm. It is a Big-4 member of consultancy and accountancy firms around the world. Partners know that belonging to such a strong brand name will offer them security of tenure and tangible benefits.Advertising We will write a custom research paper sample on PricewaterhouseCoopers specifically for you for only $16.05 $11/page Learn More Furthermore, it has won several awards in its various interests. One of the awards relates to its capacity as a knowledge enterprise in 2010. Another concerns excellence in learning. Finally, the firm has also won acclaim for being one of the best organizations to work for between 2005 to date (PWC Global 4). Stakeholders can view these awards as proof of the value the company places on its resources. Why the organization is a great place to work for PWC has consistently delivered in terms of a number of performance metri cs. One such alternative is its dedication to revenue growth. It is always looking for opportunities to expand revenue streams either in taxation or auditing services as well as in geographical expansion (Jones 206). The company has reliable profit margins that indicate it is doing something right. Since taxation and financial services adversely depend on an astute knowledge base, then firms must not compromise on technical excellence. PWC is aware of these competencies and delivers them with utmost dedication (White 92). The business also prioritizes client satisfaction as this is the central way of generating repeat business. With such an impressive focus on deliverables, workers can be assured of a reliable employer who hardly struggles with financial challenges. This guarantees them steady payment as well as job satisfaction. When workers work for PWC, they often have the advantage of enjoying favorable pay. Most managers earn approximately $98,000 dollars annually. Conversely, executive assistants, who have the commonest jobs, earn about $64,000. In addition to one’s salary, an employee is also entitled to several benefits, such as partial health coverage, access to fitness centers, job sharing, telecommuting as well as having a compressed workweek. This gives flexibility and capacity to enjoy work-life balance. PWC also hires 27% minorities in the US and 46% women (CNN money 4). They have nondiscrimination policies against marginalized groups and domestic partners for same sex couples may also enjoy these benefits within the US.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More 3 reasons that have led to the success of the company Diversification The company’s business model of diversified revenue streams has contributed to its success in the accounting and auditing industry. This organization offers assurance services, which account for a s ubstantial share of the service offerings. In this portfolio, the firm does surveys on customer satisfaction, business risk reviews and many other services in order to furnish managers with adequate information to make right business decisions (Mahreen et. al. 100). Additionally, the company engages in taxation service; this mostly entails advisory services, where a client can benefit from taxation planning, legal compliance with taxation laws and other taxation issues involved in business (Ready ratios 4). Finally, Pricewaterhousecoopers also engages in general advisory services like actuarial advisory, strategic analysis, business valuation, business recovery and corporate financing. In all these portfolios, the company may customize its product segments so as to suit local markets. For instance, one may find technology, communication, entertainment and information services as one segment in a certain country and no such service in another. There is strength in diversification of its businesses as this ensures that underperforming divisions can be supported by more reliable income streams. It is not uncommon for the organization to experience legal challenges; therefore, it helps to have a diversified portfolio. A case in point was a suit filed against PWC by Willie Nelson. The latter individual claimed that he was advised to use tax shelters by PWC but the company did not inform him when the Internal Revenue Service changed those regulations. As a consequence, Mr. Nelson owed the government millions in back taxes. PWC lost a lot of money in settling the suit. If the organization only relied on taxation services for survival, it is likely that it would be struggling to stay afloat owing to the legal challenges that the portfolio attracts (Copley Douthett 450). Furthermore, this ensures that the company can expand its consumer base and offer almost all related services under one roof. Valuing employees Aside from an intense diversification strategy, the orga nization also values its employees. It heavily invests in its human resources through leadership and training development. Employees always go through a rigorous training program upon entry into the institution. As they continue working for the firm, they still learn soft and technical skills needed to offer satisfactory services. The organization also assesses and reviews its training programs annually in order to ascertain that the skills taught reflect industry trends (PWC Indonesia 3). At higher levels of management, PWC also possesses a leadership development program. This ascertains that the firm always has a diverse talent pool from which to draw future leaders. Members of its leadership group often meet with leaders from different parts of the world to exchange ideas and strengthen their abilities. With such a strong workforce, the company promptly delivers on its promises.Advertising We will write a custom research paper sample on PricewaterhouseCoopers specifically fo r you for only $16.05 $11/page Learn More Owing to this immense investment in the company’s human resources, most workers understand what the organistaion stands for and why its clients bring business to PWC. They always try to incorporate their mission and vision into the workings of the firm. This enterprise communicates such values through training as well as leadership interactions with other employees. Another effect of investing in this group is consistent professionalism from employees. Since the company handles a lot of financials, it needs to have people that it can trust. Most PWC workers are renowned for their objectivity and integrity when handling various projects. Global presence The firm has a global presence and thus a wide client base. This organization boasts of approximately 771 offices around the world (You Sigma 2). While one may imagine that having such a vast international presence undermines the organization’s efficiency , this is not true for PWC. The firm has a code of conduct that it applies in all its branches. Therefore, clients have come to associate the brand with certain quality expectations. All workers must follow rules and regulations established by the company at the administrative level. In the United Kingdom, PWC possesses a parent firm that coordinates activities in other member firms. Furthermore, a global partner board exists in order to draw representation from the various members of the institution. It should be noted that the organization also believes in empowering member firms to run their own entities. Therefore, specific countries have the autonomy and power to curve their own paths. This means that they can customize their business operations to suit local conditions (Jere et. al. 491). On the other hand, their employees can still benefit from international competencies through a global mobility program. Besides, information exchange within the institution is quite rigorous. In order to ascertain that PWC is a global business with rich clients, one only has to look at its recent history. Russian clients such as Yukos have worked alongside PWC. Additionally, the organization has audited an international Indian firm called Global Trust Bank. It has also worked on certain projects such as water privatization in Delhi. This track record would have been difficult to maintain if the company was not located in different parts of the world. The organization takes the time to study its clients and their ability to bring value to the company. Those that have a good payment history, high growth potentials as well as high profitability are more likely to be retained than those that do not (Sinclair 15).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The global presence also assists the organization in achieving its objectives by comparing itself to other branches that are doing relatively well. A PWC member firm in Indonesia will often try to keep up with technology developments in the US and UK. As a result, it will raise the standards of service provision within its respective country. Furthermore new strategies that expand the organization’s reach in a certain region of the world will usually encourage some branches to do the same in a different part of the world (Gomez 34). Conclusion PWC’s major strengths are its global presence, the high value it places on its employees as well as its diversification strategy. The company enjoys global capabilities and skills, the advantages of having a committed workforce as well as protection from underperforming revenue streams. Its success proves that the organization’s strategy is a model for assurance and taxation firm. Works Cited CNN money. 100 best companies to work for. 2013. Web. https://money.cnn.com/magazines/fortune/best-companies/2012/snapshots/48.html Copley, Paul Edward Douthett. â€Å"Are assurance services provided by auditors on initial public offerings influenced by market conditions?† Contemporary Accounting Research Summer 26.2(2009): 453-476. Print. Gomez, Andrea. Accounting for success: a history of Price Waterhouse in America 1890–1990. Harvard: Harvard Business School Press, 1998. Print. Jere Francis, R. Khurana, K. Inder, Martin Xiumin Raynolde Pereira. â€Å"The relative importance of firm incentives versus country factors in the demand for assurance services by private entities.† Contemporary Accounting Research Summer 28.2(2011): 487-516. Print. Jones, E. True and Fair: A History of Price Waterhouse. London: Hamish Hamilton, 1995. Print. Mahreen, Hasan, Steven Maijoor and Ann Vanstraelen. â€Å"The different types of assurance services and levels of assurance provided†. International J ournal of Auditing 9.2(2005): 91-102. Print. PWC Indonesia. Our core values. 2012. Web. PWC Global. PWC named Fortunes 110 best companies to work for. 19 Jan. 2012. Web. https://press.pwc.com/GLOBAL/pwc-named-to-fortunes-100-best-companies-to-work-for-list-for-eighth-consecutive-year/s/0aa07a89-9746-435d-a349-60959828bc13 Ready ratios. PricewaterhouseCoopers (PWC). 2013. Web. https://www.readyratios.com/reference/audit/pricewaterhousecoopers_pwc.html Sinclair, Lara. â€Å"Logo puts case first and last†. The Australian 20 Sep. 2010: 15. Print. White, Anna. An Early History of Coopers Lybrand. London: Garland Publishing Inc., 1984. Print. You Sigma. Pricewaterhousecoopers SWOT analysis. 2012. Web. This research paper on PricewaterhouseCoopers was written and submitted by user Quinton Robbins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Use Definite Articles in German

How to Use Definite Articles in German A definite article (der Definitartikel) is that tiny word in English we refer to as the. In German, we have three: der, die, das. As in English, they are also placed before the noun (or their modifying adjectives). In German, however, each of the definite articles has a gender. When to Use Der, Die or Das Der :  der Hut (the hat)Die :  die Klasse (the class)Das :  das Kind (the child) Please note that the above forms are for nouns in the nominative case only, as you would find them listed in the dictionary. To see how definite articles change in the different cases, read about the four German noun cases. How Do I Know Which Definite Article to Place Before a Noun? There are some guidelines for specific groups of nouns. However, for the most part, you need to memorize which noun goes with which definite article. As you do so, keep in mind these two basic rules: Most nouns denoting male and female beings will be der and die respectively.For example: der Mann (the man)die Frau (the woman) but there are exceptions: das Mdchen (the girl) In compound nouns, the correct definite article is the one that belongs to the last noun.  For  example:   das Hochzeitsfest/the wedding celebration ( das Fest )

Supply Chain and Logistics Technology Research Paper

Supply Chain and Logistics Technology - Research Paper Example From equipping transport executives with highly computerized gadgets that track inventory, or depending on wireless instruments to check the temperature level of frozen items as they are being transported all through the supply chain, it is evidently clear that the supply chain industry has appreciated and understood the importance of wireless technology (Frost and Sullivan – wireless devices, 2009). Wireless technology is increasingly assisting the companies within the supply chain industry to operate faster, better, smarter and increasingly more efficiently in a competitive global industry. There are specific mobility and wireless trends happening within the supply chain industry, which can be beneficial to individuals engaged in the logistics and supply chain business.Wireless Technology Enhances Transparency n the supply chain and logistics management industry, participants are continuously under pressure to minimize expenses as a strategy of profit maximization. Logistics managers are therefore keen on cutting back on certain costs such as labor and fuel. A slight increase in these expenses beyond a company's projections may negatively affect the company's profitability, especially when multiplied across different stages in the supply chain. In this regard, organizations are continuously resulting in wireless software applications that offer to trace and tracking abilities that lead to greater transparency and efficacy.   Wireless solutions are preferred since they can provide proof of delivery of shipped goods.

Global Violence Against Women Rights Essay Example | Topics and Well Written Essays - 1000 words

Global Violence Against Women Rights - Essay Example In this essay, we are going to discuss the major issues affecting women and measures taken to do-away gender inequality and discrimination against women. Sexual exploitation A survey conducted by a human rights watch group in 1990 found that many governments were either actively involved in the violation of women rights or did nothing to stop evident abuses against women. According to Human Rights Watch (pp.16) the human rights watch reported instances where governments were actively involved in breach of the rights of women. For instance, security personnel sent to foster peace in war-torn areas ended up raping women, without any action being taken against them by their commanders. These cases of security forces raping women were reported in countries such as Somalia, and Kashmir. In other instances, security forces have been documented as having sexually abused women demonstrators. According to Enloe (pp.47), when Korean women tried to demonstrate against poor working conditions, t roops were called in to quell the riots. These troops stripped and raped the rioting women. It is disheartening to see that the same people entrusted protect human dignity are the same ones who turn against women, rape, impregnate, and even infect them with diseases. The internet is a major player in as far as sexual exploitation of women is concerned. Hughes (pp.1) states that there are sites all over the internet, which give information on where to find prostitutes. Unfortunately, some of these women are girls in their teenage, who fall prey to sexual exploiters. These sites even provide video images of how to treat prostitutes and how much to pay for their services. The worrying factor is that these postings on the internet are made without restrictions. Companies such as World Wide Web do nothing to stop the spread of such information. But then again, why would they stop sexual exploitation, if the content means more profit for them? The more exciting the content on prostitution , pornography, and sexual exploitation, the more people will visit these sites. It is no wonder; therefore, that little has been done to curb sexual exploitation on the internet. Governments fail to enforce laws on prostitution because sex tourism is a form of revenue for such governments. Most of the women who participate in prostitution are desperate women from underprivileged surroundings, in desperate need of money. Enloe (49) gives the example of South Korean women who were left out of work after the withdrawal of sneaker manufacturers from the country. These women were forced turn to prostitution, in order to earn money. We live in a sorry society where, people capitalize on the plight of women and turn them into sexual objects. Exploitation by employers and Unequal employment opportunities In the employment sector, women are exploited by greedy employers who are keen on maximizing profit. The major culprits are multinational companies. These companies set up businesses in var ious countries, employ women workers and end up overworking them, in order to maximize profits. Enloe (44) gives the example of post-cold war Russia, which saw the advent of Reebok, a shoe processing company. Women were employed to stitch shoes in the factories. These women would work for long hours in the factories, yet receive very low wages. Shoe manufacturers made massive investments in South Korea in the 1980s, employing thousands of women. These women took to their

Eye Movement Desensitization and Reprocessing Essay Example for Free

Eye Movement Desensitization and Reprocessing Essay There are many events in a person’s life that can be considered traumatic. Trauma can be easily described as a distressing experience caused by an event or physical injury. The symptoms that follow a traumatic event can include disassociation, hyperarousal, and avoidance. Some people choose to cope with their symptoms in many different ways such as substance abuse, medication, and/or therapy. When working with trauma there are many diverse forms of treatment. Eye Movement Desensitization and Reprocessing [EMDR] is one form of treatment that appears to be effective. Eye movement desensitization and reprocessing is a treatment used in psychotherapy to alleviate distress associated with trauma (Shapiro, 1991). During EMDR clients reprocess information while focusing on external stimuli such as, lateral eye movements, hand tapping, and audio stimulation. Francine Shapiro developed EMDR in 1987 after discovering that eye movements had a desensitizing effect on herslef, and also after experimenting she found that others also had the same response to eye movements. In 1987, Shapiro named this approach to treatment Eye Movement Desensitization. A case study was conducted to test the effectiveness of eye movement desensitization. The results indicated there was a significant decrease in distress and increase in confidence in positivity (EMDR Institute, 2012). When this treatment was first discovered it was reported it serves to decrease anxiety and did not claim to eliminate all posttraumatic stress disorder symptoms. Gaining feedback from clients and clinicians this treatment continued to develop. In 1991 reprocessing was added to eye movement desensitization creating EMDR. Adding reprocessing was to reflect the insights and cognitive changes that occurred during treatment and to identify the information processing theory (that Shapiro developed) to explain the treatment effects (2012). In 1995 the EMDR International Association was founded to establish standards for training and practice (Shapiro, 2001). There have been many studies published in regards to posttraumatic stress disorder and demonstrating the effectiveness of EMDR. EMDR therapy happens in eight stages. EMDR requires clients to think about the past, present, and future. The first phase is designed to obtain history and also to develop treatment planning. Obtaining history information can take one to two sessions or it is something that is continuous throughout therapy. Clinicians will discuss with the client the specific problem and symptoms resulting from the problem. The client does not have to give much detail in regards to history. Some people will share and give great information and specifics and there are others who are only comfortable sharing limited information. With the background information and history collected, the therapist will be able to develop a treatment plan that will identify targets on which to use EMDR (Shapiro, 1991). Targets are the events from the past that created the problem, situations that cause distress, and skills client needs to learn for future well being (1991). The second phase is preparation, it is important to explain the theory of EMDR and how it works. Establishing rapport to ensure clients are reporting accurate feelings and changes that are experienced during eye movements is helpful (Shapiro, 2001). The second phase of treatment the therapist will also ensure the client has several ways to cope with difficult situations. The therapist is able to teach different techniques of imagery and stress reduction techniques that clients can use during sessions. The techniques are used to rapidly produce change in emotional disturbances (2001). The client at this point is learning self care. The third phase is assessment, in this phase the client will select a specific memory/picture from the target event. At that time a statement is chosen that expresses a negative self belief associated with the event (Shapiro, 2001). The negative beliefs are verbalizations of negative and disturbing emotions that still exist. The common statements include I am bad, I am worthless, I am nothing, etc. The client then picks a positive statement to replace the negative belief. The positive statement should reflect what is appropriate in the present (2001). The client is then asked to estimate how true they feel the positive statement is using the one to seen Validity of Cognition scale; one equals completely false and seven equals completely true (Maxfield, 1999). Also, during the Assessment Phase, the person identifies the negative emotions along with physical sensations associated with the memory. The client is asked to rate disturbance on the Subjective Units of Disturbance (SUD) scale, with zero reflecting no disturbance and ten reflecting the worst feeling ever had (1999). The next phase focuses on the clients emotions and sensations as they are measured using the SUDs rating (Shapiro, 2001). The desensitization phase people reprocess past events while focusing on an external stimulus. This phase allows a chance to identify and resolve similar events that may have happened and are associated with the specified event/memory. During desensitization, the therapist will lead the person in sets of eye movement with appropriate changes of focus until his SUDs levels are reduced to zero or a low number. Another phase is the installation phase. The goal is to increase the positive belief that the person has identified previously to replace the negative belief. The goal is for people to identify and believe in their positive statement and scoring it high on the Validity of Cognition scale. After the positive belief statements and installation the next phase which is the body scan phase, the client is ask to think about the past target and asked to notice and focus on changes in body. The seventh phase is closure. In this phase the client is asked to keep a log during the week of anything related to the memory that may arise. The goal is to ensure that the client leaves feeling better than the beginning of treatment (Shapiro, 1989). It is reported if the processing of the traumatic target event is not complete in a single session, the therapist will assist the person in using a variety of self-calming techniques in order to regain a sense of stability. The last phase examines the progress made thus far. The therapist makes sure positive results on scales have been maintained. The reevaluation phase is vital in order to determine the success of the treatment over time (Maxfield, 1999). Clients may feel relief almost immediately with EMDR; however it is as important to complete the eight phases of treatment. The goal of EMDR is to produce the most comprehensive and profound treatment effects in the shortest period of time, while simultaneously maintaining a stable client. The beginning of EMDR appears to be similar to exposure therapy. There are several studies and reviews that have been completed to test the effectiveness of EMDR in treating trauma. EMDR has been found to be an effective treatment for trauma. It has also been found to work faster than other therapies (Cahill, 1999). A study done by Davidson and Parker compared EMDR to no treatment and compared it to other exposure therapies such as prolonged exposure (2001). This study explored thirty four studies on the effectiveness of EMDR in treating trauma. It was discovered that among the thirty four studies, EMDR was found to be effective with an effect size of . 83 when compared to no treatment. It was also found to be a better choice of treatment than other non-exposure therapies such as CBT which only had an effect size of . 55. Controlled efficacy studies report a decrease in PTSD diagnosis of 70-90% after three to six sessions (Chemtob et al. , 2000). EMDR has been compared with cognitive behavior therapy in past clinical trials. EMDR has also been compared with and found superior to a wide range of other treatments, such as relaxation therapy, biofeedback, standard mental health treatment in a managed care facility, and active listening (Maxfield, 1999). Evidence based support has led to EMDR being acknowledged as effective in the treatment of PTSD. Independent reviewers for the American Psychological Association reports EMDR and exposure therapy as empirically validated treatments (Chambless et al. , 1998). Also the International Society for Traumatic Stress Studies designated EMDR as effective for PTSD (Shalev et al. , 2000). They noted that EMDR is more efficient than other treatments as it used significantly fewer sessions than behavior therapy and took less time (2000). Cahill found similar results in a literature review conducted. They found that as a whole EMDR is effective in treating trauma, but that it is equally as effective when compared to other exposure therapies (1999). Some studies also indicate that EMDR may be more easily tolerated by clients than other exposure therapies. In a study by Schubert, it was discovered the use of eye-movements in the EMDR process reduced the pulse and heart rate in clients (2010). This suggests a calming experience as the process progresses. EMDR has been extensively researched in the treatment of trauma survivors. EMDR has been tested with survivors of a wide range of traumatic events, using a variety of control conditions, in multiple types of settings, by numerous researchers (Maxfield, 2002). Research has also investigated the use of EMDR with victims of rape, physical assault, childhood abuse, natural disasters, accidents, and other traumas (2002). EMDR is a therapeutic technique in which the patient moves his or her eyes back and forth, while concentrating on the target event or memory causing distress. The therapist waves a stick or light in front of the patient and the patient is supposed to follow the moving stick or light with his or her eyes. EMDR is fast and rapid approach to therapy. While there are many supporters of this type of therapy there are many critics that believe EMDR is pseudoscience. It is suggested, wit evidence based information EMDR is an effective treatment. It is important to note that only clinicians who have received specialized training in EMDR are able to conduct it.

The Pros and Cons of NAFTA Essay -- The North American Free Trade Ag

Introduction The North American Free Trade Agreement, commonly known as the NAFTA, is a trade agreement between the United States, Canada and Mexico launched to enable North America to become more competitive in the global marketplace (Amadeo, 2011). The NAFTA is regarded as â€Å"one of the most successful trade agreements in history† for its impact on increases in agricultural trade and investment among the three contracting nations (North American Free Trade Agreement, 2011). Supporters and opponents of the NAFTA have argued the effects of the agreement on participating nations since its inception; yet, close examination proves that NAFTA has had a relatively positive impact on the economies of the United States, Canada, and Mexico. Although the NAFTA is not without problems, the trade agreement has leveled the playing field for the three participating nations and increased cross-border trade, positively contributing to globalization. The success or failure of the NAFTA impacts level of employment, the economy, and the environment of the three contracting nations. With the implementation of trade agreements such as the NAFTA, the world has become more interconnected, and citizens must be aware of the affects such trade agreements have on their living standards and job security. Features of the NAFTA The NAFTA was implemented on January 1, 1994 to remove tariff trade barriers between the United States, Canada, and Mexico by providing duty-free trade in multiple classes of goods (Barufaldi, 2008). The NAFTA creates a free trade area where all barriers to trade between member countries are removed. Many of the tariffs affecting agricultural trade among the participating nations were eliminated at the inception of the agreeme... ...ttp://www.ustr.gov/sites/default/files/NAFTA-Myth-versus-Fact.pdf North American Free Trade Agreement (NAFTA). (n.d.). USDA Foreign Agricultural Service (FAS). Retrieved September 15, 2011, from http://www.fas.usda.gov/itp/policy/nafta/nafta.asp North American Free Trade Agreement (NAFTA). (n.d.). Public Citizen. Retrieved September 16, 2011, from http://www.citizen.org/Page.aspx?pid=531 Teslik, L. H. (2009, July 7). NAFTA's Economic Impact. Council on Foreign Relations. Retrieved September 13, 2011, from www.cfr.org/economics/naftas-economic-impact/p15790 USTR- North American Free Trade Agreement (NAFTA) | Office of the United States Trade Representative. (n.d.). (2011). Office of the United States Trade Representative. Retrieved September 16, 2011, from http://www.ustr.gov/trade-agreements/free-trade-agreements/north-american-free-trade-agreement-nafta

Ch 9 Test Bank

Chapter 09 Creative StrategyImplementation and Evaluation Answer Key Multiple Choice Questions 1. (p. 293) The agency that developed the ‘Jack-in-the-Box' fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years, thereby creating a(n):A. advertising appeal.B. creative plan.C. marketing plan.D. sales approach.E. sales presentation.The advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service, or cause.AACSB: Reflective ThinkingBloom's: Analyze Difficulty: Hard Learning Objective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message. Topic: Appeals and Execution Styles 2. (p. 293) A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling. The way this approach is turned into an advertising message is the ____.A. advertising appeal; advertising campaignB. creative execution style; advertising appealC. creative execution style; advertising campaignD. dvertising appeal; creative execution styleE. brand image; positioningThe advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service, or cause. The creative execution style is the way a particular appeal is turned into an advertising message presented to the consumer.AACSB: AnalyticBloom's: Remember Difficulty: Easy Learning Objective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message. Topic: Appeals and Execution Styles . (p. 293) _____ is viewed as â€Å"something that moves people, speaks to their wants or needs, and excites their interest. †A. Advertising appealB. Execution styleC. CreativityD. Big ideaE. NeedledropAn advertising appeal can also be viewed as â€Å"something that moves people, speaks to their wants or needs, and excites their interest. †AACSB: AnalyticBloom's: Remember Difficulty: Easy Learning Objective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message. Topic: Appeals and Execution Styles 4. (p. 93) The _____ is the manner in which an advertising idea is turned into a message and presented to consumers.A. advertising appealB. creative execution styleC. rational appealD. emotional appealE. big ideaThe creative execution style is the way a particular appeal is turned into an advertising message presented to the consumer.AACSB: AnalyticBloom's: Remember Difficulty: Easy Learning Objective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message. Topic: Appeals and Execution Styles 5. (p. 93) An ad for Enbrel, a prescription medicine for people who have rheumatoid arthritis, tells the reader that this drug has proven to work for people who have had little or no pain relief from other drugs. The factual, news like nature of the ad indicates that it is using a(n) _____ appeal.A. rationalB. product popularityC. emotionalD. fearE. refutationalInformational/rational appeals focus on the consumer's practical, functional, or utilitarian need for the product or service and emphasize features of a product or service and/or the benefits or reasons for owning or using a particular brand.AACSB: Reflective Thinking Bloom's: AnalyzeDifficulty: Hard Learning Objective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message. Topic: Advertising Appeals 6. (p. 293)  Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.A. informationalB. e motionalC. priceD. inherent dramaE. imageInformational/Rational appeals focus on the consumer's practical, functional, or utilitarian need for the product or service and emphasize features of a product or service and/or the benefits or reasons for owning or using a particular brand.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 7. (p. 293)Purchase motives, such as convenience, comfort, economy and performance are used as a basis for _____ appeals.A. rationalB. emotionalC. priceD. inherent dramaE. refutationalMany rational motives can be used as the basis for advertising appeals, including comfort, convenience, economy, health, and sensory benefits such as touch, taste, and smell.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the deve lopment and implementation of an advertising message.Topic: Advertising Appeals 8. (p. 293)The content of advertising with _____ emphasizes facts, learning and the logic of persuasion.A. emotional appealsB. informational appealsC. transformational appealsD. subliminal appealsE. irrational appealsInformational/Rational appeals focus on the consumer's practical, functional, r utilitarian need for the product or service and emphasize features of a product or service and/or the benefits or reasons for owning or using a particular brand. The content of these messages emphasizes facts, learning, and the logic of persuasion.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 9. (p. 293)Which of the following statements is true about informational/rational advertising appeals?A. The particular features, benefits, or attributes that serve as the basis for these appeals are constant across product categories.B. These types of appeals work well for products but not for services.C. The particular features, benefits, or attributes that serve as the basis for these appeals vary from one product or service category to another as well as by market segment.D. The particular features, benefits, or attributes that serve as a basis for these appeals generally do not vary by market segment.Informational/rational ads create feelings, images, beliefs, and meanings about the product or service. The particular features, benefits, or evaluative criteria that are important to consumers and can serve as the basis of an informational/rational appeal vary from one product or service category to another as well as among various market segments.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising mess age.Topic: Advertising Appeals 0. (p. 294)An ad for Calloway Gardens Resort stresses the different forms of recreation available to visitors to the resort. This is an example of a(n) _____ appeal.A. newsB. favorable priceC. featureD. popularityE. emotionalAds that use a feature appeal focus on the dominant traits of the product or service.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 11. (p. 94)Which of the following statements is true about feature appeals?A. They tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.B. They are never used for technical and high-involvement products.C. They can be used for advertising a product but not a service.D. They never focus on attributes or benefits that are important to consumers.E. They stre ss upon the popularity of a product or service by pointing out the number of consumers who use the brand and the number who have switched to it.Ads using feature appeals tend to be highly informative and present the customer with a number of important product attributes or features that will lead to favorable attitudes and can be used as the basis for a rational purchase decision.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 12. (p. 294)To announce sales, special offers, or everyday low prices, retailers often use a _____ appeal.A. unctionalB. popularityC. favorable priceD. transformationalE. productivePrice appeal advertising is used most often by retailers to announce sales, special offers, or low everyday prices.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types o f appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 13. (p. 294)A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier to use for novices.The computer manufacturer will probably use _____ appeal to announce the breakthrough.A. favorable priceB. emotionalC. newsD. popularityE. transformationalNews appeals are those in which some type of news or announcement about the product, service, or company dominates the ad. This type of appeal can be used for a new product or service or to inform consumers of significant modifications or improvements.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 14. (p. 294)Aleve ran a series of ads showing everyday people having to deal with minor art hritic pains. In each instance, the individual was pleased to learn that two Aleve were just as effective as taking eight of his or her old pain reliever. This ad campaign is using a(n) _____ appeal.A. emotionalB. competitive advantageC. fearD. favorable priceE. transformationalWhen a competitive advantage appeal is used, the advertiser makes either a direct or an indirect comparison to another brand (or brands) and usually claims superiority on one or more attributes.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 15. (p. 294)The Glad trash bag campaign, which used the slogan â€Å"Don't get mad. Get Glad,† tells the reader that Glad trash bags are twice as thick as the leading volume bag. Glad uses a(n) _____ appeal.A. emotionalB. competitive advantageC. fearD. favorable priceE. transformationalWhen a competitive advantage appeal is used, the advertiser makes either a direct or an indirect comparison to another brand (or brands) and usually claims superiority on one or more attributes.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 16. (p. 294)The ad for ‘TDAmeritrade' investment bank states that the company is â€Å"Ranked #1 by SmartMoney Magazine for the Do-It-Yourself Investor. † The ad is using a(n) _____ appeal.A. emotionalB. ompetitive advantageC. featureD. favorable priceE. transformationalWhen a competitive advantage appeal is used, the advertiser makes either a direct or an indirect comparison to another brand (or brands) and usually claims superiority on one or more attributes.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various ty pes of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 17. (p. 294)Advertisements that focus on the dominant attributes or characteristics of a product or service are known as _____ appeals.A. featureB. newsC. priceD. product popularityE. genericAds that use a feature appeal focus on the dominant traits of the product or service.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 18. (p. 294)  A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes.A. featureB. popularityC. competitive advantageD. technicalE. newsWhen a competitive advantage appeal is used, the advertiser makes either a direct or an indirect comparison to another brand (or bran ds) and usually claims superiority on one or more attributes.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 19. (p. 294)Toyota ran an advertisement proclaiming their Camry has been the best selling model in the United States for two straight years.This is an example of a _____ appeal.A. featureB. favorable priceC. newsD. product popularityE. genericProduct/Service popularity appeals stress the popularity of a product or service by pointing out the number of consumers who use the brand, the number who have switched to it, the number of experts who recommend it, or its leadership position in the market.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 0. (p. 294)Intuit, a computer software company, runs an advertising campaign for Quicken that emphasizes the fact it is the most preferred brand of financial software. This is an example of a(n):A. emotional appeal.B. teaser appeal.C. product popularity appeal.D. transformational appeal.E. favorable price appeal.Product/service popularity appeals stress the popularity of a product or service by pointing out the number of consumers who use the brand, the number who have switched to it, the number of experts who recommend it, or its leadership position in the market.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 21. (p. 295)Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.A. informationalB. rationalC. irratio nalD. emotionalE. featureEmotional appeals relate to the customers' social and/or psychological needs for purchasing a product or service.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 22. (p. 296)Which of the following statements provides a reason for why marketers use emotional appeals?A. The favorable feeling created by the appeal may transfer to the brand.B. Emotional appeals focus on the consumer's practical, functional, or utilitarian need for the product or service.C.Emotional appeals tend to be informative, and advertisers using them generally attempt to convince consumers that their product or service has a particular attribute(s) or provides a specific benefit that satisfies their needs.D. Emotional appeals persuade the target audience to buy the brand because it is the best available or does a better job of meeting consumers' needs.E. Emotional appeals are easy to execute and cost less than rational appeals due to lack of creativity.Research shows that positive mood states and feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 23. (p. 296)Advertisers create emotional advertising appeals by using:A. comparative advertisements.B. feature appeals.C. transformational advertising.D. news appeals.E. popularity appeals.One reason for using emotional appeals is to influence consumers' interpretations of their product usage experience. One way of doing this is through what is known as transformational advertising.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can b e used in the development and implementation of an advertising message.Topic: Advertising Appeals 24. (p. 296)Advertising appeals that portray people in an advertisement as experiencing an arousing, upbeat and/or exciting benefit or outcome from using a product or service are relying on:A. informational integration.B. rational integration.C. mood transfer.D. emotional integration.E. outcome integration.Kamp and Macinnis note that commercials often rely on the concept of emotional integration, whereby they portray the characters in the ad as experiencing an emotional benefit or outcome from using a product or service. Ads using humor, sex, and other appeals that are very entertaining, arousing, upbeat, and/or exciting can affect the emotions of consumers and put them in a favorable frame of mind.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message. Topic: Advertising Appeals 25. (p. 96)An advertisement for the State of Alabama shows a family with two teens arriving in the state alienated from each other. The fun they experience in the state brings the family back together again. The commercial ends with all four running down the beach holding hands. This ad uses _____ for its appeal.A. informational integrationB. rational integrationC. mood transferD. emotional integrationE. outcome integrationKamp and Macinnis note that commercials often rely on the concept of emotional integration, whereby they portray the characters in the ad as experiencing an emotional benefit or outcome from using a product or service.Ads using humor, sex, and other appeals that are very entertaining, arousing, upbeat, and/or exciting can affect the emotions of consumers and put them in a favorable frame of mind.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the de velopment and implementation of an advertising message.Topic: Advertising Appeals 26. (p. 296)Advertisements that create feelings, meanings, images or beliefs about a product or service that can be activated when consumers use it are known as _____ ads.A. rationalB. transformationalC. nostalgicD. affectiveE. informationalTransformational ads create feelings, images, meanings, and beliefs about the product or service that may be activated when consumers use it, transforming their interpretation of the usage experience.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 27. (p. 297)  _____ advertising attempts to make the experience of using a product or service richer, warmer or more exciting.A. InformationalB. Competitive advantageC. TransformationalD. ImageE. RationalTransformational ads make the experience of using the product richer, warmer, more exciting, and/or more enjoyable than that obtained solely from an objective description of the advertised brand.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 28. (p. 297)Transformational advertising can differentiate a product or service by:A. convincing a consumer of the superior performance of a brand.B. aking the consumption experience more meaningful, exciting and enjoyable.C. making a consumption experience last longer.D. showing performance superiority of one brand over another.E. proving brand superiority.Transformational advertising can help differentiate a product or service by making the consumption experience more enjoyable by suggesting the type of experiences consumers might have when they consume the product or service.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 29. (p. 297)The Oscar Mayer ad touched the child in all of us when it showed Andy on the pier singing the â€Å"My bologna has a first name† jingle. This example of _____ advertising won America's heart and stomach.A. competitive advantageB. refutationalC. transformationalD. transactionalE. rationalTransformational advertising can help differentiate a product or service by making the consumption experience more enjoyable by suggesting the type of experiences consumers might have when they consume the product or service.AACSB: Reflective ThinkingBloom's: AnalyzeDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 30. (p. 297)Skyy Vodka's use of cinematic-inspired cocktail moments created marketing success through:A. image advertising.B. television infomercials.C. CEO spokesperson press releases.D. banner advertising.E. rational advertising.Image advertising, which is designed to give a company or brand a unique association or personality, is often transformational in nature.For example, the Lambesis agency has created a unique image for SKYY vodka by creating ads that associate the brand with cinematic-inspired cocktail moments. (Refer: Exhibit 9-6)AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 31. (p. 297)  _____ is designed to give a company or brand a unique association or personality and is often transformational in nature.A. Rational advertisingB. Image advertisingC. Feature appealsD.Transactional advertisingE. Brand immoralityImage advertising is designed to give a company or brand a unique association or personality, is often transformational in nature.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 32. (p. 297)  Rational and emotional advertising appeals:A. represent two distinctive approaches which should never be combined because they divide the focus of consumers' attention.B. are essentially the same.C. can be combined since consumers' purchase decisions are often made on the basis of rational and emotional motives.D. are used together only for low-involvement products.E. can be combined only for products and not for services.Consumer purchase decisions are often made on the basis of both emotional and rational motives, and attention must be given to both elements in developing effective advertising.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze va rious types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 33. (p. 298)The proprietary research technique developed by the McCann-Erickson Worldwide agency that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as:A. focus group research.B. transformational research.C. emotional bonding.D. psychographics.E. ethnographics.McCann-Erickson Worldwide, in conjunction with advertising professor Michael Ray, developed a proprietary research technique known as emotional bonding. This technique evaluates how consumers feel about brands and the nature of any emotional rapport they have with a brand.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 34. (p. 298)According to McCann-Erickson's concept of emot ional bonding, the most basic relationship a consumer has with a brand is how he or she thinks about the:A. emotional ties he or she has with the product and/or brand.B. brand personality.C. product benefits.D. self-actualization motives for purchasing.E. self-esteem motives that will be affected by the purchase.The basic concept of emotional bonding is that consumers develop three levels of relationships with brands. The most basic relationship indicates how consumers think about brands in respect to product benefits.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 35. (p. 298)Research shows consumers perceive Miller beer as strong, bold, and adventurous. This is an example of how consumers assign a _____ to a brand.A. roduct rankB. personalityC. product featuresD. unique selling propositionE. market rankThe basic c oncept of emotional bonding is that consumers develop three levels of relationships with brands. At the second stage, the consumer assigns a personality to a brand. For example, a brand may be thought of as self-assured, aggressive, and adventurous, as opposed to compliant and timid.AACSB: Reflective ThinkingBloom's: AnalyzeDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 36. (p. 298)Consumers perceive Maytag appliance as dependable. Consumers have assigned a _____ to the brand.A. product benefitB. personalityC. product featuresD. unique selling propositionE. market rankThe basic concept of emotional bonding is that consumers develop three levels of relationships with brands. At the second stage, the consumer assigns a personality to a brand. For example, a brand may be thought of as self-assured, aggressive, and adventurous, as opposed to complian t and timid.AACSB: Reflective ThinkingMcCann-Erickson researchers believe the strongest relationship that develops between a brand and the consumer is based on feelings or emotional attachments to the brand.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 38. (p. 299)Well-known brands and market leaders often run ads that do not use any specific types of appeals but rather focus primarily on keeping their brand name in front of consumers. This type of advertising is known as _____ advertising.A. teaserB. reminderC. repetitiveD. popularityE. brandstandingNot every ad fits neatly into the categories of rational or emotional appeals. For example, ads for some brands can be classified as reminder advertising, which has the objective of building brand awareness and/or keeping the brand name in front of consumers.AACSB: An alyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 39. (p. 99)Hershey's advertises heavily around Christmas with ads that show only a picture of red, green and silver wrapped Hershey Kisses chocolate. Hershey's is using _____ advertising.A. transformationalB. reminderC. rationalD. emotional integrationE. teaserWell-known brands and market leaders often use reminder advertising to maintain top-of mind awareness among consumers in their target markets. For example, marketers of candy products often increase their media budgets and run reminder advertising around Halloween, Valentine's Day, Christmas, and Easter.AACSB: AnalyticBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 40. (p. 299)Ads for Oneida flatware are frequent, show a piece of Oneida flatware, the headline, â€Å"ONEIDA,† and the slogan â€Å"Your table is ready† in small print. This type of ad is intended as _____ advertising.A. transformationalB. reminderC. rationalD. emotional integrationE. favorable priceWell-known brands and market leaders often use reminder advertising to maintain top-of mind awareness among consumers in their target markets.AACSB: AnalyticBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 41. (p. 300)_____ advertising is sometimes used to create curiosity and build interest and excitement in a new product or brand by talking about it but not showing it.A. ReminderB. TeaserC. RationalD. ComparativeE. Feature appealAdvertisers introducing a new product often use teaser advertising, which is designed to build curiosi ty, interest, and/or excitement about a product or brand by talking about it but not actually showing it.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 42. (p. 300)Taco Bell launched the advertising campaign for its Double Decker taco by running anonymous full-page ads featuring basketball stars issuing vague challenges to one another. This is an example of _____ advertising.A. reminderB. teaserC. transformationalD. favorable price appealE. news appealAdvertisers introducing a new product often use teaser advertising, which is designed to build curiosity, interest, and/or excitement about a product or brand by talking about it but not actually showing it.AACSB: AnalyticBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation o f an advertising message.Topic: Advertising Appeals 43. (p. 300)When Ford Motor Company was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. This is an example of _____ advertising.A. reminderB. transformationalC. teaserD. emotionalE. cognitiveAdvertisers introducing a new product often use teaser advertising, which is designed to build curiosity, interest, and/or excitement about a product or brand by talking about it but not actually showing it.AACSB: AnalyticBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 44. (p. 301)Which of the following statements is true about the use of teaser advertising?A.They cannot be used to draw attention to and generate publicity for an upcoming advertising campaign.B. They do not work well because consumers really do not pay much att ention to advertising.C. They can be effective but marketers must be careful not to use them too long.D. They usually offend consumers.E. They have the objective of building brand awareness by keeping the brand name in front of the customers.Teaser campaigns can generate interest in a new product, but advertisers must be careful not to extend them too long or they will lose their effectiveness.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To analyze various types of appeals that can be used in the development and implementation of an advertising message.Topic: Advertising Appeals 45. (p. 302)The argument by famous advertising copywriter David Ogilvy that â€Å"what you say in advertising is more important than how you say it† suggests that:A. advertising appeal is more important than the way it is executed.B. advertising execution is more important than the appeal.C. advertising appeals and executions are equally important.D. advertising execution is more important than message content.E. the product is more important than the creative appeal.In his famous book on the advertising industry, Madison Avenue, Martin Mayer notes Bernbach's reply to David Ogilvy's rule for copywriters that â€Å"what you say in advertising is more important than how you say it. † Bernbach replied, â€Å"Execution can become content, it can be just as important as what you say†.AACSB: AnalyticBloom's: UnderstandDifficulty: Medium LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 46. (p. 302)An advertising execution technique that relies on a straightforward presentation of information concerning the product or service is called a(n):A. straight-sell or factual message.B. demonstration.C. testimonial.D. dramatization.E. animation of key benefits approach.One of the most basic types of creative exec utions is the straight sell or factual message. This type of ad relies on a straightforward presentation of information concerning the product or service.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 47. (p. 302)Straight-sell message executions are commonly used with _____ advertising appeals.A. informationalB. emotionalC. teaserD. transformationalE. emotional integrationStraight sell or factual message type of execution is often used with informational/rational appeals, where the focus of the message is the product or service and its specific attributes and/or benefits.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertis ing Execution 48. (p. 302)A print ad for flood insurance lists twenty good reasons why every homeowner should have flood insurance. This is an example of _____ advertising.A. straight-sellB. transformationalC. testimonialD. teaserE. refutationalOne of the most basic types of creative executions is the straight sell or factual message. This type of ad relies on a straightforward presentation of information concerning the product or service.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 49. (p. 302)The ad for TDA meritrade investment company opens with the statement, â€Å"You can't plan for tomorrow if you don't know where your money is today† and continues with a lot of information about investment and its benefits. This indicates that the ad is an example of _____ advertising.A . straight-sellB. transformationalC. testimonialD. teaserE. efutationalOne of the most basic types of creative executions is the straight sell or factual message. This type of ad relies on a straightforward presentation of information concerning the product or service.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 50. (p. 303)When an advertiser cites technical information such as the results of laboratory studies in an advertisement, a(n) _____ execution is being used.A. dramatizationB. slice-of-lifeC. scientific evidenceD. testimonialE. animationIn case of scientific/technical style of execution, advertisers often cite technical information, results of scientific or laboratory studies, or endorsements by scientific bodies or agencies to support their advertising claims.AACSB: Analytic Bloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 1. (p. 303)In a Neutrogena moisturizer with superior sun protection ad, a dermatologist's report stated, â€Å"A year of incidental sun equals baking for a week at the beach! † This is an example of a(n) _____ execution.A. dramatizationB. slice-of-lifeC. technical evidenceD. testimonialE. animationIn case of scientific/technical style of execution, advertisers often cite technical information, results of scientific or laboratory studies, or endorsements by scientific bodies or agencies to support their advertising claims.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 52. (p. 303)An ad for Lipton tea states that according to laboratory research, â€Å"a serving of tea has more antioxidants than a serving of carrots or broccoli. † Which type of ad execution is being used in this example?A. DramatizationB. TestimonialC. Scientific/technical evidenceD. Slice-of-lifeE. ComparisonIn case of scientific/technical style of execution, advertisers often cite technical information, results of scientific or laboratory studies, or endorsements by scientific bodies or agencies to support their advertising claims.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 53. (p. 303)Which of the following is an advertising execution approach designed to illustrate key advantages or features of a product by showing it in actual use?A. ComparisonB. Demonstratio nC. Scientific evidenceD. Straight-sellE. AnimationDemonstration advertising is designed to illustrate the key advantages of the product/service by showing it in actual use or in some staged situation.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 54. (p. 303)An ad for Toyota vans shows how easily a child, who needs to use a bathroom, can get out of the vehicle.Which ad execution technique is being used in this ad?A. ComparisonB. DemonstrationC. Scientific evidenceD. Straight-sellE. TestimonialDemonstration advertising is designed to illustrate the key advantages of the product/service by showing it in actual use or in some staged situation.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 55. (p. 03)When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a(n) _____ execution is being used.A. dramatizationB. slice-of-lifeC. animationD. demonstrationE. testimonialMany advertisers prefer to have their messages presented by way of a testimonial, where a person praises the product or service on the basis of his or her personal experience with it.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 56. (p. 303)Tiger Woods appears in ads for Nike in which he notes how the company's golf clubs helped him win so many major championships. This is an example of which type of advertising execution?A. Slice-of-lifeB. TestimonialC. Demonstr ationD. Scientific evidenceE. DramatizationMany advertisers prefer to have their messages presented by way of a testimonial, where a person praises the product or service on the basis of his or her personal experience with it.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 57. (p. 303)In a television ad, actress and noted animal lover Betty White praised a flea and tick treatment called Frontline for the way it protects both her dogs and cats. These ads are an example of the use of what type of execution?A. ComparisonsB. Slice-of-lifeC. HumorD. TestimonialE. DemonstrationMany advertisers prefer to have their messages presented by way of a testimonial, where a person praises the product or service on the basis of his or her personal experience with it.AACSB: Reflective ThinkingBloom's: A pplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 58. (p. 304)Professional golfer Arnold Palmer appeared in ads advocating the engine protection cars get from Pennzoil motor oil. This is an example of a(an):A. comparison.B. endorsement.C. demonstration.D. straight sell.E. slice-of-life.Many advertisers prefer to have their messages presented by way of a testimonial, where a person praises the product or service on the basis of his or her personal experience with it. A related execution technique is the endorsement, where a well-known or respected individual such as a celebrity or expert in the product or service area speaks on behalf of the company or the brand.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the a dvertising situations where they are most appropriate.Topic: Advertising Execution 59. (p. 304)A widely used advertising execution style for packaged goods products which attempts to portray situations consumers might face in their daily lives is known as:A. endorsement.B. slice-of-life.C. theater style.D. a testimonial.E. a demonstration.A widely used advertising format, particularly for packaged-goods products, is the slice-of-life execution, which is generally based on a problem/solution approach. This type of ad portrays a problem or conflict that consumers might face in their daily lives.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 60. (p. 304)A Tide detergent ad showed a high school team manager easily removed all the grass and dirt stains from two dozen baseball uniforms by simply thr owing them in a washer and adding Tide. The ad creator used which execution style?A. DramatizationB. Slice-of-lifeC. Slice-of-deathD. TestimonialE. DemonstrationA widely used advertising format, particularly for packaged-goods products, is the slice-of-life execution, which is generally based on a problem/solution approach. This type of ad portrays a problem or conflict that consumers might face in their daily lives. The ad then shows how the advertiser's product or service can resolve the problem.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 61. (p. 304)An ad in a golfing magazine for a vacation resort in Virginia begins by stating that the resort has â€Å"Dozens of sporting diversions for the entire family. † Then under that statement it reads, â€Å"Translation: guilt-free golf. † The ad creator used which execution style with this ad?A. EndorsementB. Slice-of-lifeC. Slice-of-deathD. TestimonialE. DemonstrationA widely used advertising format, particularly for packaged-goods products, is the slice-of-life execution, which is generally based on a problem/solution approach. This type of ad portrays a problem or conflict that consumers might face in their daily lives. The ad then shows how the advertiser's product or service can resolve the problem.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 62. (p. 304)Which of the following statements is true about the use of slice-of-life executions?A. Slice-of-life executions are very inefficient in business-to-business advertising.B. To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.C. Slice-of-life executions work well only for advertising for consumer products with perceived homogeneous qualities.D. Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.E. Slice-of-life or problem/solution execution approaches are limited to consumer-product advertising.Many advertisers prefer slice-of-life style because they believe it is effective at presenting a situation to which most consumers can relate and at registering the product feature or benefit that helps sell the brand.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 63. (p. 304)An advertising execution technique used by business-to-business marketers depicting the negative conseq uences of making incorrect purchase decisions is referred to as:A. problem-solution execution.B. slice-of-death advertising.C. slice-of-life advertising.D. a response-stimuli execution.E. informational advertising.Slice-of-death execution style is used in conjunction with a fear appeal, as the focus is on the negative consequences that result when businesspeople make the wrong decision in choosing a supplier or service provider.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 64. (p. 04)An ad for Novell solutions targeted to businesspeople was headlined, â€Å"ERP: Sound made by CIO when people see data they shouldn't. † The executive in the ad has a distressed, almost fearful look on his face. Which execution technique used to create this ad?A. A problem-solution executionB. Slice-of-dea th advertisingC. Slice-of-life advertisingD. A response-stimuli executionE. Informational advertisingSlice-of-death execution style is used in conjunction with a fear appeal, as the focus is on the negative consequences that result when businesspeople make the wrong decision in choosing a supplier or service provider.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 65. (p. 305)An advertising execution technique that is particularly popular for creating commercials targeted at children is:A. slice-of-life.B. demonstration.C. testimonial.D. scientific evidence.E. animation.Cartoon animation is especially popular for commercials targeted at children.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 66. (p. 305)A commercial for Honey-Flavored Wheat Chex cereal mix shows a bear made out of Wheat Chex cereal climbing a tree made out of Wheat Chex to reach a beehive made of Wheat Chex. Which type of creative execution does this commercial use?A. DramatizationB. TestimonialC. AnimationD. Straight-sellE. Slice-of-deathAn advertising execution approach that has become popular in recent years is animation. With this technique, animated scenes are drawn by artists or created on the computer, and cartoons, puppets, or other types of fictional characters may be used.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 67. (p. 305)Mr. Peanut from the Planters Nut Company's ads is an example of advertis ing that uses _____ execution techniques.A. informational/rationalB. demonstrationC. fantasyD. personality symbolE. behavioral appealAdvertising execution involves developing a central character or personality symbol that can deliver the advertising message with which the product or service can be identified. Personality figures can also be built around animated characters and animals.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 68. (p. 05)_____ is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.A. DemonstrationB. TestimonialC. Personality symbolD. FantasyE. Slice-of-lifeOne type of advertising execution involves developing a central character or personality symbol that can deliver the advertising message and with which the product or service can be identified. Personality figures can also be built around animated characters and animals.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 69. (p. 305)  Marlboro used a cowboy to advertise Marlboro cigarettes for a number of years. This is an example of:A. testimonial advertising execution technique.B. demonstration advertising execution technique.C. personality symbol advertising execution technique.D. slice-of-death advertising execution technique.E. imagery advertising execution technique.Advertising execution involves developing a central character or personality symbol that can deliver the advertising message and with which the product or service can be identified. Personality figures can also be built around animated characters and animals.AACSB: Reflective ThinkingBloom's: AnalyzeDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 70. (p. 306)  _____ is an advertising execution technique often used for emotional appeals.It offers a viewer a form of mental escape and/or an opportunity to envision themselves in a certain situation.A. Image advertisingB. DemonstrationC. Slice-of-lifeD. AnimationE. Competitive advantageImagery ads are the basis for emotional appeals that are used to advertise products or services where differentiation based on physical characteristics is difficult, such as soft drinks, liquor, designer clothing, and cosmetics. An imagery execution is used when the goal is to encourage consumers to associate the brand with the symbols, characters, and/or situation shown in the ad.AACSB: AnalyticBloom's: Un derstandDifficulty: Medium LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 71. (p. 306) Timberland Co. sells all-weather gear. For its advertising, it has developed an imaginary place called Timber Land, which is a Utopian setting of extraordinary landscapes and crystal-clear water. Its ads use a(n) _____ execution style to get the audience to envision themselves in Timber Land.A. imageryB. demonstrationC. slice-of-lifeD. animationE. competitive advantageAn imagery execution is used when the goal is to encourage consumers to associate the brand with the symbols, characters, and/or situation shown in the ad.AACSB: Reflective ThinkingBloom's: AnalyzeDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 72. (p. 307)  Dramatization is particularly well suited for which type of medium?A. TelevisionB. NewspapersC. RadioD. MagazinesE. Direct mailAn execution technique particularly well suited to television is dramatization, where the focus is on telling a short story with the product or service as the star.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 73. (p. 307)  _____ is an advertising execution technique whereby the focus is on using excitement and suspense to tell a short story with the product as the star of the ad.A. Slice-of-lifeB. AnimationC. DramatizationD. TestimonialE. ImageryAn execution technique particularly well suited to television is dramatization, where the focus is on telling a short story with the product or service as the star.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 74. (p. 307)The state of Colorado runs an ad which shows an obviously scared third grader getting ready to go on stage for his first public stage appearance. He is dressed to look like a carrot. The ad tells the reader that being a third grader is much more stressful than we remember and causes us to have great sympathy for the young man dressed in the ridiculous costume. The tag line at the end of the ad reads, â€Å"Your kids need a carefree Colorado vacation as much as you do. † This is an example of the:A. dramatization technique.B. testimonial technique.C. fear technique.D. personality symbol technique.E. scientific evidence technique.An execution technique particularly well suited to television is dramatization, where the focus is on telling a short story with the product or service as the star.AACSB: Reflective ThinkingBloom's: AnalyzeDifficulty: Hard LearningObjective: 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic: Advertising Execution 75. (p. 307)An ad for Ford Focus shows four college-aged students hunting for a parking place in a large, nearly full parking garage. When they finally find a spot and put the car in place, they discover that it is such a tight fit that they can't open the car doors to get out. A moment of concern is followed by a moment of enlightenment when one of them remembers the hatchback. The commercial ends with them all leaving the parked car through the hatchback. This commercial is a(n):A. dramatization with a humorous appeal.B. animation with the intent of creating a personality brand.C. slice-of-life with a fear appeal.D. demonstration with an emotional appeal.E. straight sell with a humorous appeal.An execution technique particularly well suited to television is dramatization, where the focus is on telling a short story with the product or service as the star. Humorous ads add an element of humor in the ad.